Unibrands.
Brand Strategy
Packaging Design
Visual Identity
The founder of UniBrands approached us to create packaging for their first global product. We had freedom to design bespoke packaging design for the brand, trying to develop a way for this product to stand out in the white noise of Amazons Marketplace.
Our Approach
Attempting to make a wave in the market is difficult, especially when there’s thousands of other products claiming to do it just as well. We wanted to create a simple sleek logo that put the I in “United” Brands. Making the subtle slant & colour change in the logo allows the brand to work on any packaging restriction/colour combination needed. With hopes of scaling into multiple markets, we needed a logo that could be solid & stand out but also blend into the requirements of the bespoke packaging design we need to create.
Our Delivery
This first wave of products included bespoke packaging design, using striking colours to highlight the key information on the product. A step by step instruction guide on the back with informative illustrations & A bespoke icon set that shows the benefits of using UniBrands Premium Vacuum Storage Bags.
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