Edwards & Higgins Plastering.

Brand Strategy
Visual Identity
A fresh new visual identity for a new premium plasterers, Edwards & Higgins Plastering. The client approached us to create a new  brand for them, that would make them stand out from the competition in the Luton area. Needing to showcase that they offer a high-quality premium service, we created a brand strategy & identity to match.
Visual Identity Main Logo for Edwards & Higgins Plastering

Our Approach

Play­ing into the hard-work that goes into plastering, the logo­mark show­cas­es the craft behind the client’s capa­bil­i­ties. We explored an Ampersand being the logo touch that makes Edwards & Higgins Plastering standout from the competition. The Ampersand icon is inten­tion­al­ly a dif­fer­ent col­our for dis­tinc­tion, as well as slight­ly exaggerated with­out break­ing the bar­ri­ers of the con­tain­er of the wordmark in its entirety.

The logo­type is a slight­ly stylised ver­sion of Inter. The strong & firm let­ter­forms paired with the heavy weight leads to a logo­type that feels secure and mod­ern, reaffirming the reliability offered to their clients.

Branded Plasterer Image for Edwards & Higgins Plastering
Visual Identity Wordmark for Edwards & Higgins Plastering
Business Cards for Edwards & Higgins Plastering

The Visual Identity

The col­our palette for E&H fea­tures an industrial scheme with heavy contrasts between the col­ours, cre­at­ing a reliable feel­ – reaffirming what’s on offer for their customers. Utilising the logo­mark to cre­ate a pat­tern that can be used in a num­ber of ways. The outline logo­mark scales however needed to sit behind the key content where needed for the situation.
Visual Identity Secondary Logo for Edwards & Higgins Plastering3
Polo Shirt Merchandise for Edwards & Higgins Plastering
Visual Identity & Brand Guidelines for Edwards & Higgins Plastering

Our Delivery

Edwards & Higgins Plastering enlist­ed us further to sup­port them. Needing help apply­ing their new brand to prod­ucts and social media. Creating custom embroidered polo shirts, a range of merchandise with everything from lanyards to metal water bottles. We also set them up with a branded social media package, creating social channels for them on; instagram, facebook & twitter to really help establish themselves as the trusted experts in the Luton area.
Social Media for Edwards & Higgins Plastering
Waterbottles for Edwards & Higgins Plastering