How to get your business noticed in Grimsby
4 October 2026
Five practical ways to get your business noticed in Grimsby, from your Google Business Profile to vans, signs and social media.
Brand guidelines are the instructions that come with your brand - which logo to use, which colours, which fonts, and how much space to leave around them. I write them for new identities and for brands that have been in use for years but have drifted along the way. Based in Grimsby, I make guidelines that people across North East Lincolnshire actually open: a clear PDF, a one-page cheat sheet and templates your team can edit without breaking anything.
Most brands don't go wrong all at once. A printer guesses the green from a screenshot. Someone stretches the logo to fit a banner. The signwriter works from a blurry JPEG, and the new starter makes a poster in whatever font Word suggests. Each one is a small thing, but together they make a business look less established than it really is.
Brand guidelines fix that by answering the questions before anyone has to ask them. Everyone works from the same files, the same colour codes and the same examples, whether they sit in your office or at a print shop across town.
The van, the website and the leaflets are all slightly different shades of "your" colour.
And you're never sure which version you sent them last time.
Staff, volunteers or a freelancer now produce posts and print without you checking every one.
Printers and signwriters ask for "the vector" or "the Pantone" and nobody knows where it is.
Each set of brand guidelines is built around who will be using it, so a sole trader gets something lean and a busy organisation gets more detail.
Which version to use where, minimum sizes, clear space, and a page of clear "don't" examples like stretching, recolouring or placing it on busy photos.
Every colour given as CMYK for print, RGB and HEX for screens, and Pantone or vinyl references where your signwriter or embroiderer needs them.
Your headline and body fonts, sizes and spacing, plus a free fallback font for when staff are working in Word, Google Docs or Canva.
A tidy, readable document covering the full system with real examples, from letterheads to van livery. Usually 12 to 30 pages, depending on how much your brand covers.
The essentials on a single A4 page: logos, colour codes and fonts. Pin it up, email it to a supplier, or keep it on your phone.
Organised logo files (SVG, EPS, PNG and PDF) plus templates for social posts, letterheads or presentations.
When Shire Contracting became Shire Sand & Gravel, the new shire horse identity had to work on tipper trucks, bulk bags, print and social. Holding one look together across big vehicles, sacks and small screens is exactly the job good guidelines are there to support.
YMCA Humber needed campaigns, posters, leaflets, table talkers, booklets, cafe materials and exhibition stands, with several people involved in getting them out. It shows how much a clear, shared set of rules matters when many materials need to feel like one organisation.
We pull together your logos, signage photos, printed pieces and social posts, and I note where things have drifted.
We settle the right versions: the true colours, the correct logo, the fonts to keep. Where files are missing or low quality, I rebuild them properly.
I write and design the PDF guide, cheat sheet and templates in plain language, with visual examples rather than design jargon.
You get the full file pack, organised and clearly named, and I walk you or your team through how to use it.
Some of the questions I'm asked most about brand guidelines. If yours isn't here, just get in touch.
Enquire
Yes, and it's a common request. As long as we have the logo files (or I can redraw them), I can document the brand as it should be used and tidy up the inconsistencies along the way.
It depends on how much the brand guidelines need to cover and whether files need rebuilding, so every project gets a fixed quote before we start. If you're having a new identity designed, guidelines can be part of the brand identity project, which starts from £1,250. I'm not VAT registered, so there's nothing to add on top.
A lean guide and cheat sheet for a small business usually takes two to three weeks. Larger documents with templates, or brands that need a lot of untangling first, take longer, and I'll give you a realistic date up front.
That's the whole point of the cheat sheet and templates. Most people won't read a 30-page PDF, but they will glance at one page and open a template that already has the right fonts and colours set.
Sometimes the audit shows the problem is the brand itself, not how it's being used. In that case I'll say so honestly, and we can talk about a rebrand instead of documenting something that isn't working.
Yes. The colour codes in your brand guidelines, file formats and clear space rules are exactly what suppliers ask for, and the cheat sheet is designed to be emailed on its own with a link to the logo files.
I'm based in Grimsby and work with businesses across North East Lincolnshire, including Cleethorpes, Immingham, Waltham and Laceby. Most of the process works well over email and video calls, with a meeting in person whenever it helps.
Five practical ways to get your business noticed in Grimsby, from your Google Business Profile to vans, signs and social media.
Grimsby is changing, and local businesses have more character than ever. Why now is the time to show it – and how good design helps.
Slow pages, unclear messaging and a mobile afterthought. The quick checks we run before any redesign.
Five practical ways to get your business noticed in Grimsby, from your Google Business Profile to vans, signs and social media.
Grimsby is changing, and local businesses have more character than ever. Why now is the time to show it – and how good design helps.
Five practical ways to get your business noticed in Grimsby, from your Google Business Profile to vans, signs and social media.