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Strategy

Brand Workshops

Agree the big decisions before anyone opens a design file.

A brand workshop is a half-day or full-day session where we sit down together and work out who your customers are, where you stand against competitors, how you want to sound and what matters most right now. I run every session myself, at the studio in Grimsby, at your premises anywhere in North East Lincolnshire, or online. You leave with a written brand summary that everyone can sign off, and that any designer could work from.

Most brand projects stall on decisions, not design.

It usually starts with a logo request. Then the first drafts come back and the partners disagree, or a manager says it "doesn't feel like us", and nobody can explain why. The design isn't the problem. The business never agreed who it was talking to, what it wanted to be known for, or which competitor it was trying to stand apart from.

A brand workshop puts those questions on the table first, while changes cost nothing. It turns opinions into a short list of agreed answers, so the design work that follows has something solid to be judged against.

Sound familiar?

01

The team can't agree

Partners or managers describe the business in completely different ways.

02

You're planning a rebrand

You know something needs to change but can't yet say exactly what.

03

Your customers have shifted

You've grown into new work, new areas or a new type of client.

04

Feedback goes round in circles

Past design projects ended in "I'll know it when I see it".

A session with a clear outcome

Every brand workshop follows a simple structure, adjusted to your business and the people in the room.

01

Pre-workshop questionnaire

A short set of questions sent a week ahead, so the time together goes on decisions rather than background.

02

Audience mapping

We pin down who actually buys from you, who you want more of, and what each of them cares about when choosing a supplier.

03

Competitor review

We look at the three to five businesses you lose work to, and where there's room to look and sound different. Free tools like Google Trends help show what your customers are searching for.

04

Positioning and personality

Agreeing a one-line statement of what you do and for whom, plus a handful of words that describe how the brand should feel.

05

Priorities and next steps

Deciding what needs fixing first, whether that's a name, a logo, the website or the van, and what can wait.

06

Written brand summary

A tidy PDF, usually four to six pages, covering everything agreed on the day. Ready to hand to me or any other designer.

Strategy that shaped the design
From questions to a signed-off brief
01

Prepare

You fill in the questionnaire and tell me who'll attend. I review your current materials, website and competitors before the day.

02

Workshop

A half-day or full-day session in person or on a video call, with breaks, practical exercises and plenty of time to talk.

03

Summary

Within a week, you receive the written brand summary as a PDF, plus any photos of the whiteboards and sticky notes.

04

Decide

You review it with your team, request changes if needed, then use it to brief your next design project.

Frequently asked questions.

The questions people ask most before booking a session. If yours isn't here, just get in touch.

Enquire
How much does a brand workshop cost?

Each brand workshop is priced on the length of the session and the preparation involved, so you'll get a fixed quote before booking. I'm not VAT registered, so there's nothing to add on top.

How long does it take?

The session itself is either a morning or a full working day. Allow about a week for the written summary to arrive afterwards.

Who should attend?

Whoever makes the final call on the brand, plus one or two people who deal with customers every day. Between two and six people tends to work best.

Do you work with businesses outside Grimsby?

I'm based in Grimsby and work with businesses across North East Lincolnshire, including Cleethorpes, Immingham, Waltham and Laceby. I can come to your premises or run the session online.

Do I have to use Conker for the design afterwards?

No. The summary is yours to keep and is written so any designer can work from it. If you'd like to carry on with me, the workshop can count as the first stage of a rebrand or a new brand identity.

What do we need to bring?

Nothing more than an open mind and an honest view of your customers. If you have examples of brands you like, or materials you're unhappy with, bring those too.

Is it the same as a brand strategy project?

A brand workshop is a focused, shorter piece of work. For a deeper look at your market and messaging, see the strategy page.

Whether you're starting something new, changing direction or simply ready for a better website, Conker want to hear about it.
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