Rebrand or refresh – which does your business need?
25 October 2026
How to tell whether your business needs a brand refresh or a full rebrand, what each one costs, and the roll-out bill most people forget to budget for.
You take pride in a clean finish, a tidy site and a job done properly. Your van, your quotes and your website should say the same thing before a customer has even met you. Conker creates branding for trades and construction businesses across Grimsby and North East Lincolnshire - one strong identity, built for the road, the site and the screen.
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Most trades businesses grow on word of mouth, and branding for trades gets left behind. A logo knocked up on day one, a van with a phone number and not much else, a website that hasn't been touched in years. None of it reflects the quality of the work - and when a customer is comparing three quotes, that gap costs you jobs.
The businesses that win the bigger contracts and charge what they're worth usually aren't the best tradespeople in town. They're the ones that look the most professional, on the road, on site and online.
See Our Trades Work
It starts with your brand identity - the logo, colours and type that make you recognisable. Then we put it to work on everything a customer sees, so you look like the same professional outfit wherever they find you.
A distinctive logo, colours and type that work on a hi-vis as well as a homepage, plus simple guidelines so it stays consistent as you grow.
Clear, bold graphics that turn every journey into an advert, supplied print-ready for your signwriter.
Embroidery and print-ready versions of your logo for polos, jackets, hi-vis and hard hats.
Hoardings, banners and site boards that tell the street who's doing the job.
Letterheads, quote templates and capability documents that help you win bigger contracts.
Your brand carried online with a fast, mobile-friendly site that shows off your projects and turns visitors into enquiries.
Branding for trades has to work harder than most - it lives a hard life. It gets read from across a car park, stitched onto a polo, printed on a muddy site board and shrunk down to a social media icon. We design for all of it from day one - simple shapes that read at a distance, colours that hold up in sunlight and on hi-vis, and versions of your logo for every use.
Edwards & Higgins came to us with a plastering business winning work on reputation alone - nothing tied the vans, workwear and paperwork together. We built a confident wordmark and an ampersand monogram with trowel-like curves, then carried it across workwear, stationery and a website built around their services. For Shire Sand & Gravel, a family firm moving from contracting to aggregates, a new name and a proud shire horse emblem now ride on every tipper truck and bulk bag.
A plastering team whose work spoke for itself, but whose brand didn't. We built a confident wordmark and an ampersand monogram that works as hard on a van door and a hi-vis as it does on a quote.
A family aggregates business that had outgrown its old name. A new name, a proud shire horse emblem and a brand built for tipper trucks, bulk bags and building sites.
Whether you're a sole trader going out on your own or an established contractor tendering for bigger work, we'll shape the project around where your business is now. That's what good branding for trades is really for.
A quick call or a brew at your yard. Tell us about the business, who you work for and where you want to go.
We create your logo and identity, then show you how it looks on your van, workwear and paperwork.
We prepare print-ready files for your signwriter, embroiderer and printer, and build your website if you need one.
You go out looking like the business you've always been, with simple guidance to keep it consistent.
Thinking about branding for trades can come with plenty of questions. If you can't find the answer you're looking for, just get in touch - we're always happy to have a chat.
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Word of mouth gets you the call. Branding for trades decides whether you get the job - especially when someone has been recommended three trades and is comparing quotes and websites. Good branding for trades businesses also helps you charge what your work is worth.
Yes. We design the full livery and supply print-ready artwork sized to your vehicle, so your signwriter or wrap company can fit it without guesswork.
It will. We design every trades logo with embroidery and print in mind, and supply simplified versions for small sizes and single-colour use.
Absolutely. Starting with a strong brand means you look established from your first job, and you won't need to redo everything when you take on your first van or apprentice. Branding for trades works best when it's sorted before the first van is lettered.
We can help you look the part. Professional tender documents, capability statements and a website with real project photos make a big difference when you're pitching to main contractors or commercial clients. If you're a member of a trade body such as the Federation of Master Builders, we'll make sure their badge sits properly alongside your own.
No. We're based in Grimsby and work with trades and construction businesses right across North East Lincolnshire, including Cleethorpes, Immingham, Humberston and Waltham.
Yes. Once your brand is sorted, we can carry it across to a website that shows off your projects and brings in enquiries - see our web design service. Plenty of trades start with the brand and add the website later.
Most trade businesses start with a Logo Design from £450 or a Brand Identity from £1,250, with signage and vehicle artwork from £200. Every project gets a fixed quote before we start, and you can see every price in our pricing guide.
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