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Graphic Design

Merchandise Design

Merch people are proud to wear.

Merchandise design from Conker Studio gives your business tees, hoodies, caps and totes that people choose to wear, not just put up with. From a single staff polo to a full drop of slogan prints and patches, I design the artwork, show you realistic mock-ups and supply files your printer can use straight away. Based in Grimsby, I work with gyms, clubs, cafes and trades across North East Lincolnshire, and you deal with me directly throughout.

Most branded merch ends up at the back of a drawer

The usual route is a logo dropped onto the chest of a stock tee, picked from a printer's catalogue at the last minute. It works as a uniform, but nobody buys it, nobody wears it at the weekend and nobody asks where it came from. Then the print comes back blurry, or the embroidery loses all its fine detail.

Good merchandise design starts with the garment, the print method and the person wearing it. That means thinking about colour counts, stitch limits and placement before anything goes to print, and giving people a reason to want it besides the logo.

Sound familiar?

01

Only your staff wear it

The kit does its job as a uniform, but members and customers never ask to buy one.

02

The printer keeps asking for files

You've been asked for "a vector" or "something higher resolution" and aren't sure what that means.

03

Every order looks slightly different

Colours drift between batches because there's no fixed spec for inks, threads or blanks.

04

You've only got the logo

You'd like slogans, a mascot or a limited run but have nothing other than the main mark to work with.

Everything from the sketch to the print file

Each item is designed for the product it's going on and the way it will be made.

01

Apparel artwork

Designs for tees, hoodies, sweatshirts and caps, with placements set for chest, back, sleeve and front panel. Everything is worked out at real size, so a left-chest print sits around 9 to 10cm wide rather than being guessed on screen.

02

Accessories and small items

Totes, water bottles, woven or embroidered patches and stickers, each with its own limits on detail, colours and print area.

03

Staff kit and merch to sell

Uniforms need to be hard-wearing, consistent and easy to reorder, while merch people buy needs a reason to exist besides the logo. I'll plan both so they feel related but do different jobs.

04

Print-ready files

Separated spot colours for screen print, high-resolution PNGs on transparent backgrounds for DTF, and simplified vectors your embroiderer can digitise cleanly. Supplied as AI, PDF, SVG and PNG with Pantone references.

05

Mock-ups

Realistic previews on the actual garment colours and blanks you're ordering, so you can check placement and scale before spending money on stock.

06

Ranges, drops and mascots

Slogan sets, seasonal drops, club badges and illustrated mascots that give a collection personality and a reason to collect the next one.

Merch with a bit of character
From brief to finished stock
01

Brief

We talk about who the merch is for, quantities, your budget per piece and whether you already have a printer.

02

Design

I sketch ideas, then develop the strongest into artwork, shown as mock-ups on your chosen garments and colours.

03

Refine

You give feedback and we adjust placement, sizes and colours until everything is signed off.

04

Supply

I prepare print-ready files for each method and send them to you or your printer, with a simple spec sheet for reorders.

Frequently asked questions.

The questions I'm asked most about merchandise design. If yours isn't here, just get in touch.

Enquire
How much does merchandise design cost?

Merchandise design starts from £150 per item, so a tee design and a patch would each be priced as one piece. Every project gets a fixed quote before work starts, and I'm not VAT registered, so there's nothing to add on top.

How long does it take?

A single merchandise design usually takes one to two weeks from brief to final files, depending on how quickly feedback comes back. A full range takes longer, so if you're working towards a launch, event or open day, tell me the date early and we'll plan backwards from it.

Do you print the merch too?

No, I design the artwork and supply it to your printer in the format they need. I'm happy to talk to them about garment blanks, ink colours and minimum order quantities so nothing gets lost in between.

Which print method should I use?

Screen print is good value for larger runs and bold, flat colours. DTF suits smaller runs and detailed, full-colour designs, while embroidery gives caps, polos and hoodies a hard-wearing finish but needs simpler shapes and thicker lines.

What files will my printer need?

Usually vector artwork (AI, PDF or SVG) for screen print and embroidery, and a high-resolution PNG on a transparent background for DTF. You'll get all of these, clearly labelled, with Pantone references so reorders match.

Can you design merch from my existing logo?

Yes, most merchandise design starts that way. If your logo struggles when small or in one colour, have a look at branding for gyms or logo design first.

Do you work with businesses outside Grimsby?

I'm based in Grimsby and work with businesses across North East Lincolnshire, including Cleethorpes, Immingham, Waltham and Laceby. Most of the work happens over email and video calls, with face-to-face meetings whenever they're useful.

Whether you're starting something new, changing direction or simply ready for a better website, Conker want to hear about it.
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