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Graphic Design

Packaging Design

Packs that get picked up, and put in the basket.

Good packaging design does two jobs at once - it makes your product the obvious choice on a crowded shelf, and it still looks sharp as a thumbnail on Amazon. I design boxes, labels, pouches and bags for product businesses in Grimsby and across North East Lincolnshire, working to your manufacturer's dieline so the artwork fits first time. You get print-ready files, a pack that sits properly within your range, and one designer looking after it from first sketch to final proof.

Your product is good. The pack is letting it down.

Most small product brands start with whatever packaging they could get done quickly - a stock box with a sticker, a label made in a free app, or a design that looked fine on screen but printed muddy. It works for a while. Then you try to get into a farm shop, a gift retailer or onto a marketplace, and the pack starts costing you sales.

Packaging design is often the only conversation you get with a buyer. If it looks homemade, people assume the product is too. If each flavour or size looks different, nobody can tell they belong together.

Sound familiar?

01

Retailers want a better pack

A stockist has asked for proper packaging before they will list you.

02

Your range doesn't match

Every new product was designed separately and they look like different companies.

03

Printing keeps going wrong

Artwork comes back with text in the fold, colours off, or a barcode that won't scan.

04

You're invisible online

Your main Amazon image is a flat photo that disappears among competitors.

Everything your pack needs, nothing left to guess

Each packaging design project is scoped around your product, your printer and where you sell.

01

Boxes, labels, pouches and bags

Folding cartons, rigid gift boxes, wrap-around jar labels, stand-up pouches, kraft bags, sleeves and inserts. I design for the format you actually use, not a generic mock-up.

02

Built to your dieline

Your printer or manufacturer supplies the dieline, and I set the artwork to it with correct bleed, safe zones, glue flaps and fold lines. Files are supplied as print-ready PDFs in CMYK or spot colours, with the editable source files too.

03

Range systems

A layout that flexes across flavours, scents, sizes or variants using colour coding, consistent type and fixed positions, so adding product number seven is quick and cheap.

04

Print finishes

Advice on spot UV, foil, embossing, matt or soft-touch lamination and uncoated stocks, plus how to use them sparingly so the budget goes where people will notice.

05

Space for the legal bits

Room planned from the start for ingredients, allergens, nutrition panels, barcodes, batch codes, weights and recycling marks. You supply the regulatory wording and check it against Food Standards Agency guidance, or with your trading standards adviser or specialist - I make sure it is laid out clearly and legibly.

06

Marketplace listing images

Main images and infographic tiles for Amazon, Etsy and your own shop, sized to each platform's rules and built from the same artwork, so online and shelf match.

Packaging that works in the box and on the screen
From dieline to delivery
01

Brief

We look at your product, competitors, retailers and price point, and I collect the dieline, pack specs and any regulatory copy you have.

02

Concepts

I present two or three directions shown on the real pack shape, so you can judge them as a customer would.

03

Artwork

The chosen design is built out across every face and variant, then checked against the dieline, barcode size and text legibility.

04

Handover

You receive print-ready files, editable sources and listing images, and I can liaise with your printer on proofs.

Frequently asked questions.

The questions product businesses ask most before starting a packaging design project. If yours isn't here, just get in touch.

Enquire
How much does packaging design cost?

Packaging design starts from £650 per product, with range work priced on how many variants share a layout. Every project gets a fixed quote before we start, and I'm not VAT registered, so there's no VAT to add.

How long does a packaging project take?

Packaging design for a single product usually takes three to five weeks from brief to print-ready files, depending on how quickly feedback comes back. Allow extra time for your printer's proofing and production, which can add a few weeks of its own.

Do you find a printer or manufacturer for me?

You'll normally already have a supplier, or choose one, and they provide the dieline and print specification. If you're starting from scratch, I can point you towards options and talk through what to ask them.

Will you write the ingredients, allergen and legal text?

No - regulatory and legal content is supplied by you, as you're responsible for its accuracy. I plan the space for it, set it to legible sizes and make sure barcodes and recycling marks sit where they should.

Can you design packaging if I don't have a brand yet?

Yes, and it's often the best time to do both together so the logo is designed with the pack in mind. Take a look at branding for product brands to see how that works.

Do you design food and drink labels?

Yes - jars, bottles, pouches and boxes for food and drink producers are a natural fit. There's more on that on the branding for food and drink page.

Do you work with businesses outside Grimsby?

I'm based in Grimsby and work with businesses across North East Lincolnshire, including Cleethorpes, Immingham, Waltham and Laceby. Most of the work happens over video calls and shared files, with samples posted or dropped round when needed.

Whether you're starting something new, changing direction or simply ready for a better website, Conker want to hear about it.
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