--:-- UTC
Gyms & fitness

Branding
for gyms

A brand members want to wear.

Your members turn up for the coaching, the community and the feeling of getting stronger. Good gym branding should carry that same energy - on the wall, on a tee and on the screen they check before booking. Conker creates branding for gyms, studios and fitness businesses across Grimsby and North East Lincolnshire - built to be worn, shared and recognised.

See Our Fitness Work
Great sessions. Generic brand.

Most gyms pour everything into the coaching and the kit, and gym branding gets whatever's left. A logo from the opening week, a stock-photo website and merch nobody wants to wear outside the building. When someone's comparing three gyms online, that's often all they have to go on.

The gyms that build a loyal community usually look like they mean it. Good gym branding gives members something to belong to - and every tee, bottle and post spreads the word for free.

See Our Fitness Work
One brand, everywhere your members are.

It starts with your brand identity - the logo, colours and type that make you recognisable. Then we put it to work wherever members and prospects see you, so the feeling of training with you carries well past the gym floor.

01

Your brand identity

A logo, colours and type with real personality, plus simple guidelines so coaches and members use it consistently.

02

Merch & kit

Tees, hoodies, bottles and bags designed as a range members actually want to wear, supplied print-ready.

03

Signage & interiors

Wall graphics, signage and motivational prints that make the space feel like yours.

04

Social media graphics

Templates for timetables, challenges and member shout-outs that keep your feed consistent, built in Canva so your coaches can edit them.

05

Website & booking

A fast, mobile-friendly website that shows off your classes and makes signing up easy.

Designed for the gym floor, not just the screen.

Gym branding has to work hard. It gets printed on a sweaty tee, stuck on a water bottle, painted on a wall and shrunk down to an app icon. We design for all of it from day one - bold marks that read at a glance, colours that print cleanly on light and dark kit, and a tone of voice that sounds like your coaches.

Made to be worn - designs that look good on a tee, not just a screen.
Built for community - mascots, slogans and badges members can rally behind.
Consistent everywhere - one look across kit, signage, socials and online.
From one studio to a whole community.

Whether you're a personal trainer starting out on your own or an established gym with hundreds of members, we'll shape the project around where your business is now. That's what good gym branding is for.

Gyms CrossFit boxes Personal trainers Yoga & Pilates studios Boxing & martial arts Sports clubs Swimming clubs Running clubs Dance studios Physios & sports therapists Climbing walls Bootcamps
Straightforward, start to finish.
01

Chat

A quick call or a chat at your gym. Tell us about your members, your coaching and where you want to take things.

02

Design

We create your logo and identity, then show you how it looks on kit, signage and your socials.

03

Roll out

We prepare print-ready files for your printer and signmaker, and build your website if you need one.

04

Back to training

You open the doors looking like the gym you've always been, with simple guidance to keep it consistent.

Frequently asked questions.

Thinking about gym branding can come with plenty of questions. If you can't find the answer you're looking for, just get in touch - we're always happy to have a chat.

Enquire
Do I really need branding? We already have loyal members.

Loyal members are a great start. Gym branding helps you keep them and attract the next ones - it gives people something to belong to, makes your merch worth wearing and helps you stand out when someone's comparing gyms online.

Can you design our gym merch?

Yes. We design full merch ranges - tees, hoodies, bottles, totes and patches - and supply print-ready artwork for your printer. Take a look at our CrossFit Grimsby merch for an example.

Will our logo work on clothing?

It will. We design with screen printing and embroidery in mind, and supply one and two-colour versions that work on light and dark garments.

I'm a personal trainer just starting out - is this for me?

Absolutely. A strong brand from day one makes you look established and helps you charge what you're worth, without needing to redo everything as you grow. Gym branding for a personal trainer can be as simple as a logo, a tee and a set of social templates.

Can you help with signage and wall graphics?

Yes. We design signage, wall graphics and motivational prints, and prepare files for your signmaker or printer.

Do you build gym websites?

Yes. We build fast, mobile-friendly websites that show off your classes and coaches and make it easy to book or get in touch - see our web design service.

Do you only work with gyms in Grimsby?

No. We're based in Grimsby and work with gyms and fitness businesses right across North East Lincolnshire, including Cleethorpes, Immingham, Humberston and Waltham.

How much does it cost?

Every project is different - a logo and merch range costs less than a full rebrand with signage and a website. We'll scope it with you and give you a clear price before we start.

Whether you're starting something new, changing direction or simply ready for a better website, Conker want to hear about it.
Enquire
Latest news from the studio.
All News
Drop Conker a message and we’ll be in touch today.

Great! We’ve received your information.