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Rebranding

Rebranding

Your business has grown.
Let your brand
catch up.

The business you run today probably isn't the one you started. You've taken on new services, new people and bigger customers - but your logo, your website and your paperwork are still telling the old story. Conker helps businesses across Grimsby and North East Lincolnshire with rebranding that fits who they are now, without losing what customers already know and trust.

You've moved on.
Your brand hasn't.

Most businesses don't plan to outgrow their brand - it just happens. A logo designed in a rush on day one, a name that no longer describes what you do, and a website that looks a little more dated every year. Bit by bit, the gap between how good you are and how you look gets wider.

That gap costs you. It makes you look smaller than you are, it makes it harder to charge what you're worth, and it quietly sends your best-fit customers to competitors who simply look more established. A considered rebranding closes that gap.

Signs it's time for a rebrand

01

You've changed direction

New services, new customers or a new name, but the old brand is still doing the talking.

02

You're embarrassed to hand over a card

Or you find yourself apologising for the website.

03

Nothing matches

Your van, socials, signage and paperwork all look like different businesses.

04

You're losing out on bigger work

Competitors who look more professional are winning the jobs you should be getting.

Not every business needs to start again.

Rebranding doesn't always mean throwing everything out. Sometimes the foundations are good and just need modernising; sometimes the business has changed so much that only a fresh start will do. We'll help you work out which - honestly.

Brand refresh

Your brand still works, it's just showing its age. We keep what people recognise - the name, the spirit, often the core of the logo - and bring everything else up to date: cleaner marks, a sharper colour palette, better type and a consistent look across everything.

Conker, a Grimsby design studio Best for: businesses whose brand is tired rather than wrong.

Full rebrand

The business has moved on and the brand needs to move with it. We go back to the thinking - your audience, your positioning, sometimes even your name - then build a new identity from the ground up and roll it out everywhere.

Conker, a Grimsby design studio Best for: businesses that have changed direction, merged or outgrown their name.
Everything your new brand needs.

Every rebrand is scoped to what you need, but most draw on some or all of these.

01

Brand strategy

Your audience, positioning and personality, so the new brand is built on clear thinking rather than taste.

02

Naming

If your name no longer fits, we'll help you find one that does - and make sure it works as a domain and on a van.

03

Logo & visual identity

A new logo, colour palette and type system, with versions for every use.

04

Brand guidelines

A simple guide so your team, printers and signwriters apply the new brand consistently.

05

Roll-out

Signage, vehicles, workwear, stationery and social media, updated in a planned order so nothing gets missed.

06

Website

Your new brand carried online with a site that reflects who you are now.

From outgrown to unmistakable.
A rebrand without the chaos.
01

Listen

We start by understanding what's changed, what customers value and what needs to stay. Nothing gets thrown out without a reason.

02

Rethink

We look at your positioning, your audience and, if needed, your name, then agree a clear direction before any design starts.

03

Redesign

We create your new identity and show you exactly how it looks on your signage, vehicles, paperwork and website.

04

Relaunch

We help you roll it out in a sensible order and tell customers about the change, so the new brand lands with a bang rather than a shrug.

Frequently asked questions.

Thinking about rebranding can raise plenty of questions. If you can't find your answer here, just get in touch - we're always happy to have a chat.

Enquire
Will we lose customers if we rebrand?

Not if it's done well. We keep the things people recognise where it makes sense, and plan how you tell customers about the change. Most rebrands make existing customers feel more confident in you, not less.

How do I know if I need a refresh or a full rebrand?

If the brand is tired but still describes your business, a refresh is usually enough. If you've changed direction, merged or outgrown your name, a full rebrand makes more sense. We'll give you an honest view after our first chat.

Do we have to change our name?

No. Most rebrands keep the name. We'll only suggest changing it if it's genuinely holding you back - like Shire Contracting becoming Shire Sand & Gravel.

Can you keep parts of our existing logo?

Yes. If there's something people love about your current logo - a colour, a symbol, a shape - we can carry it forward so the new brand still feels like you.

How long does a rebrand take?

It depends on the scope. A refresh can be done in a few weeks; a full rebrand with naming and a new website takes longer. We'll agree a timeline before we start.

Can you update our website as part of the rebrand?

Yes. We can refresh your existing site or build a new one so it matches the new brand - see our website redesign service.

What happens to all our old signage and print?

We'll help you plan the roll-out so the most visible things change first and old stock gets used up sensibly, rather than binning everything on day one.

How much does a rebrand cost?

Every rebrand is different - a refresh costs less than a full rebrand with naming, signage and a website. We'll scope it with you and give you a clear price before we start.

Whether you're starting something new, changing direction or simply ready for a better website, Conker want to hear about it.
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