E-commerce & retail
Packaging design
Brand identity
Graphic design
2022
UniBrands sells premium vacuum storage bags online, in a category crowded with near-identical listings and generic boxes. To compete, the brand needed packaging that looked properly premium - something that stood out as a thumbnail on a marketplace and still felt worth the price when it landed on the doorstep.
We created bespoke packaging design for the range, built around a confident charcoal and yellow palette and a clear UniBrands wordmark. The box puts the important things first - what's inside, the space it saves and why it beats the alternatives - so customers understand the product at a glance.
Good packaging design does a lot of selling in a very small space. We built a strong hierarchy - product name, key benefit and pack contents - with bright yellow callouts that draw the eye without cluttering the box, and imagery that shows the bags doing their job.
Because most customers first meet the box as a small image on a product listing, every element was designed to read clearly at thumbnail size as well as full scale. The same system stretches easily across different pack sizes and future products in the range.
UniBrands now has packaging that matches the quality of the product - recognisable in a listing, confident on the shelf and consistent across the range. It gives a growing online brand the presence of a much bigger one.
If your product deserves packaging that sells as hard as you do, we'd love to help. Take a look at how we approach graphic design and branding, or get in touch for a chat.
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