Your brand is more than a logo. It's how your business looks, sounds and feels, and ultimately what people remember about you.
Conker is an independent design studio based in Grimsby, helping businesses across Grimsby, Cleethorpes, North East Lincolnshire, Hull and beyond build brands that are clear, distinctive and built to last. From the thinking behind your positioning to the identity people see, we bring strategy and design together to create brands that have a reason to exist.
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Businesses rarely stay the same for long. You might be launching something new and need a brand from scratch. You might have been trading for years and realised the business has moved on, but the brand hasn't. Or perhaps you're simply struggling to stand out in a market where everyone seems to look and sound the same.
Whatever stage you're at, good branding isn't about making something look nice for the sake of it. It's about creating a clear idea of who you are, who you're trying to reach and why they should choose you.
Before we start drawing logos or choosing colours, we get to know your business. We want to understand what you're trying to achieve, who you're trying to reach, what makes you different and where you want to go next. We'll look at your audience, your competitors and the wider market to find the opportunities that can give your brand a clearer position.
Where you are now, where you want to go and what you're trying to achieve.
Who you're trying to reach, what matters to them and why they should choose you.
What's already out there, where the gaps are and how your brand can stand apart.
What makes you different and how we can communicate that clearly.
How your brand should look, sound and feel so it feels authentic to your business.
Creating a brand that doesn't just work today, but gives your business room to grow.
A logo matters, but it's only one part of the picture. Your brand is everything that shapes the way people experience your business - the words you use, the way you communicate, the colours and typography you choose, the imagery you use and the feeling someone gets when they come into contact with you. That's why we don't start a branding project by asking what colour you'd like your logo to be.
We start by asking better questions. The answers give us something worth designing.
There isn't a Conker template. Every business has its own story, personality, audience and ambitions, so every brand needs a different approach.
For some businesses, that might mean creating a completely new identity from the ground up. For others, the foundations are already there and simply need refining. Sometimes the biggest opportunity isn't visual at all - it's finding a clearer way to position the business and communicate what makes it different. We'll work out what your brand actually needs before deciding what we're going to create.
Launching a new business comes with a lot of decisions. Your name, positioning, message and identity all need to work together.
We'll help you build a clear brand foundation from the start, so you're not just launching a business - you're launching a brand.
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Your business may have changed, but your brand hasn't kept up.
Whether you need a refresh or a complete rebrand, we'll look at what's working, what's not and what needs to change. The goal is simple: make sure your brand reflects the business you've become.
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Your brand needs to work wherever people find you - from your website and social media to print, signage and everything in between. We're based in Grimsby, working with businesses across Cleethorpes, North East Lincolnshire, Hull and beyond. With branding, graphic design and web design under one roof, we can keep everything consistent from the start.
It should feel like you, wherever people find you.
Thinking about a new brand can come with plenty of questions. You might not know whether you need a full rebrand, a visual refresh or simply a clearer direction. Here are some of the things we're asked most often, and if you can't find the answer you're looking for, just get in touch - we're always happy to have a chat.
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Every branding project is different, so there isn't a one-size-fits-all price. The cost depends on what you need and how much work is involved - a focused visual identity will naturally be different from a complete project covering strategy, positioning, identity, messaging and rollout. We'll scope everything out before we start, so you know exactly what's involved.
It depends on the project. A focused identity will naturally take less time than a complete strategic rebrand, but we'll always agree a clear process and timeline before we begin. The more important thing is making sure there's enough time to get the thinking right before rushing into the design.
Not necessarily. Sometimes the foundations of a brand are still right and simply need refining. Other times, the business has moved so far beyond its original identity that a more fundamental change makes sense. We'll look at where you are now before recommending what needs to change.
No. A logo is an important part of a visual identity, but it's only one piece of the puzzle. We can help with the strategy and positioning behind the brand as well as the visual identity and the way it gets applied across your business.
Yes. If you're launching a new business, product or service and need help finding the right name, we can include naming within the wider branding process.
Absolutely. You don't have to be launching something new to benefit from better branding. If your business has evolved but your brand hasn't kept up, a refresh or rebrand could help bring the two back together.
Yes. We're based in Grimsby and work with businesses across Cleethorpes, North East Lincolnshire, Hull, Lincolnshire, East Yorkshire and beyond. Most of the process can be handled online, so location doesn't have to be a barrier.
Yes. Branding and web design work particularly well together, because we can think about how the identity will work digitally from the beginning. If you need both, we can take the project from strategy and identity through to a fully designed and developed website.
Of course. You don't need to arrive with a perfect brief or know exactly what kind of branding you need. Tell us where the business is now, what's not working and where you'd like to get to, and we'll work it out from there.
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