A good logo starts with a good brief. This free checklist walks you through everything a designer will ask - your business, your customers, your competitors and the look you're after - so you get an accurate quote first time and fewer rounds of revisions.
What do you do, in one sentence?
Your business name, exactly as it should appear
Where do you want the business to be in five years?
Who is your ideal customer?
Why do customers choose you over someone else?
Name two or three businesses you compete with
What do you like - or dislike - about how they look?
Three words you'd like people to think when they see your logo
Logos you love, from any industry - and why
Any colours you'd like to use, or definitely avoid?
Website, social media, van or vehicle, signage, uniforms, business cards, packaging and merchandise
Which package - Logo Design £450, Brand Identity £1,250 or Rebrand from £2,500
When do you need it by?
Who will sign off the final design?
Turn the pages below to see every question, or download the PDF to fill in on screen. It works best in Adobe Reader, Preview or your browser - or just print it off and write on it.
Email your answers, or a photo of the checklist. Rough notes are fine - I'll ask about anything I need.
I'll come back with honest advice and a fixed price. No hidden extras.
I design two distinct directions and talk you through the thinking behind each one.
Two rounds of revisions, then your full file pack for print, web and social - yours to keep.
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Rather give us the full picture? Our project brief takes about ten minutes and gets you an accurate quote.
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How to tell whether your business needs a brand refresh or a full rebrand, what each one costs, and the roll-out bill most people forget to budget for.
Most people think cafe branding means the logo above the door. It is maybe a tenth of the job – here is where the money actually goes, in the order I would spend it.
What to spend a small charity branding budget on first, in what order and why – with real prices and examples from YMCA Humber and Threshold Youth Club.
Most people think cafe branding means the logo above the door. It is maybe a tenth of the job – here is where the money actually goes, in the order I would spend it.
