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Logo Brief Checklist

Start with
a good brief.

A good logo starts with a good brief. This free checklist walks you through everything a designer will ask - your business, your customers, your competitors and the look you're after - so you get an accurate quote first time and fewer rounds of revisions.

Flip through the checklist.

Turn the pages below to see every question, or download the PDF to fill in on screen. It works best in Adobe Reader, Preview or your browser - or just print it off and write on it.

What happens next.
01

Send me your brief

Email your answers, or a photo of the checklist. Rough notes are fine - I'll ask about anything I need.

02

Get a fixed quote

I'll come back with honest advice and a fixed price. No hidden extras.

03

See two concepts

I design two distinct directions and talk you through the thinking behind each one.

04

Refine and receive

Two rounds of revisions, then your full file pack for print, web and social - yours to keep.

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Whether you're starting something new, changing direction or simply ready for a better website, Conker want to hear about it.
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